In an attempt to take the experience of its consumers to another level, China-based Transistion Holdings on Friday launched its smart accessories brand Oraimo in India.

“Oraimo products are already extremely popular in several international markets as they are quite trendy,” Guoli Liu, General Manager of Oraimo, Transsion Holdings, said in a statement.

Oraimo will offer affordable accessories such as headphones, wearable smart devices, speakers, chargers and power banks.

The launch of the accessories brand will help the company’s four mobile phone brands – Itel, Tecno, and Infix, the company claimed.

Oraimo specialises in designing, manufacturing and selling consumer electronics products.

It is currently available in over 20 countries across Africa and Asia.